Mobile billboards provide a large open canvas, free from any obstructions including; windows, doors, and wheel wells. The box is always above the wheels and well above the road providing more usable advertisement space.
Not only does the advertiser have both sides of the truck to use as advertising space, the rear door also provides ample space for additional advertising.
With these easy canvases advertisers are free to come up with creative ways of getting their message across. The advertisement to the left was created for Scandinavian Hardwood Floors in Kelowna. Our design team began with taking photographs of the showroom, then stitching them together. Measurements of the truck were taken in three dimensions and then applied to a workspace in Adobe Photoshop. The end result gives the effect of a room inside the truck. Had this been done on a bus it would have been impossible to achieve the same perspective due to the obvious obstructions on the vehicle.
