GRP

enRoute ads. Inc offers advertisers audited circulation of TruckSide Billboards. Information is relayed from GPS units to SAMI where data is then processed and translated into data for the agency or advertiser to use. Below is an estimate of the coverage in the Greater Toronto Area, audits will be available for Vancouver, Calgary and Edmonton by February 2010.

 

City	GRP Showing	Census Population (2006)	No. of Truck Days	Average Daily Circulation*	% of Population
Toronto	11	5,113,149	24	23,303	11%
Toronto	22	5,113,149	48	23,303	22%
Toronto	33	5,113,149	72	23,303	33%
Toronto	44	5,113,149	96	23,303	44%
Toronto	55	5,113,149	120	23,303	55%
Toronto	66	5,113,149	144	23,303	66%
Toronto	77	5,113,149	168	23,303	77%
Toronto	88	5,113,149	192	23,303	88%
Toronto	98	5,113,149	216	23,303	98%
Toronto	109	5,113,149	240	23,303	109%
Toronto	120	5,113,149	264	23,303	120%
Toronto	131	5,113,149	288	23,303	131%
Toronto	142	5,113,149	312	23,303	142%
* includes weekday circulation from 6 am to 6 pm only. Please note that our vehicles travel as late as 11:00 PM.

Vancouver - Truckside Billboard Daily Effective Circulation

City	GRP Showing	Census Population (2006)	No. of Truck Days	Average Daily Ciculation* **	%of Population
Vancouver	16	2,116,581	24	14,270	16%
Vancouver	32	2,116,581	48	14,270	32%
Vancouver	49	2,116,581	72	14,270	49%
Vancouver	65	2,116,581	96	14,270	65%
Vancouver	81	2,116,581	120	14,270	81%
Vancouver	97	2,116,581	144	14,270	97%
Vancouver	113	2,116,581	168	14,270	113%
Vancouver	129	2,116,581	192	14,270	129%
Vancouver	146	2,116,581	216	14,270	146%
Vancouver	162	2,116,581	240	14,270	162%