| enRoute ads Inc provides design services from start to the finish of any project if necessary. Depending on the clients budget photography can be provided by enRoute ads. Inc or a professional photographer. Our Vancouver photography services are provided by http://www.highendphotography.ca, offering a wide range of services from Events Coverage, Fashion, Editorial and stock photography to Headshots and Portfolios. Our photographer has worked with Muum Products, Emporio Armani and the Art institute of Vancouver. |
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We begin by taking the initial pictures of the project in raw format. We have in house photographic capabilities, but when a precise touch is needed we have very capable photographers located in Vancouver and Kelowna.
Caption: "In order to compile the advertisement and maintain a high resolution, several photographs of the proposed area are taken. These originals are merged, after which perspective work and lighting are adjusted in order to achieve the desired effect. At this point a rough working draft of the advertisement has been constructed and additional modifications can be made" |
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The client then receives a update (the first image on the left) of the work in progress, this is the starting point of the project. In this particular campaign the image had been bowed because of the camera lens, the designer worked to fix this and maintain the desired perspective.
This shot required the addition of a shadow, a key factor in the perspective our client was interested in acheiving. As one can see there is also a T. V. in this shot and the sample board on the right hand side has been removed.
In this edition the shadow has been darkened to provide for a better perspective. The phone number has been added to the right hand wall and the logo has been placed on the photo. The shading has been fixed in respect to the light fixtures and the tea cups have been placed on the bar. You will also notice a pot of flowers in the picture. In the event that an initial photographic session does not include all of the content the client wishes, it can be later digitally placed in the photo, this is considerably cheaper than setting up a new photo shoot.
This image illustrates the fine finishing that is difficult to see with the naked eye. At this point fine imperfections are eliminated and design flaws are further communicated with the client. This is the prelim to the final draft.
This image is the final draft and in this composition the final advertisement. At this point the image will be presented in a multitude of variations illustrating the different versions of the advertisement. These will be illustrated in the next section.
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Once the advertisement is constructed the client has as much creative input as they desire. They will be notified of the costs that are implicit in their ideas and what may save them money in design. This particular client opted to include several items that were not part of the original photographs. A television, flowers in a vase, a painting as well as coffee cups were all superimposed onto the advertisement. What's interesting about the painting was that it was also built from the ground up, using a picture of a man sitting on his chair reading the newspaper on the floors that Scandinavian Hardwood Floors had installed for the client. |
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During the creative input process, the client had requested to see what the advertisement would look like had there been artificial light coming from the hanging lights above the coffee bar. We provided the client with another comparison board outlining what the light would look like. The client immediately rejected this new proposal and went with the original idea, which is provided above. |
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The final product (left) was then changed further as the size of the truck box changed to a newer truck. Because of the amount of information provided to begin with, and the sheer size of the photo merge, changing the perspective was quick and in the end provided an even better effect on the eyes.
For more information on Scandinavian Hardwood Floors please visit their web site at http://www.shfloors.com
You could also visit their showroom yourself at 101-1561 Sutherland Ave. Kelowna B.C.
Scandinavian Hardwood Floors: 250-860-2019 |
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This image represents the advertisement once printed and mounted on the side of one of our fleet participants trucks. This vehicle travels throughout the Okanagan carrying our clients advertisement on it for a monthly fee. |
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