enRoute ads. Inc - Mobile Billboards, Large format printing, Truckside advertising kit sales in Vancouver and Kelowna |
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Advertisers
GRP
enRoute ads. Inc offers advertisers audited circulation of TruckSide Billboards. Information is relayed from GPS units to SAMI where data is then processed and translated into data for the agency or advertiser to use. Below is an estimate of the coverage in the Greater Toronto Area, audits will be available for Vancouver, Calgary and Edmonton by February 2010.
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City |
GRP Showing |
Census Population (2006) |
No. of Truck Days |
Average Daily Circulation* |
% of Population |
| Toronto |
11 |
5,113,149 |
24 |
23,303 |
11% |
| Toronto |
22 |
5,113,149 |
48 |
23,303 |
22% |
| Toronto |
33 |
5,113,150 |
72 |
23,303 |
33% |
| Toronto |
44 |
5,113,151 |
96 |
23,303 |
44% |
| Toronto |
55 |
5,113,152 |
120 |
23,303 |
55% |
| Toronto |
66 |
5,113,153 |
144 |
23,303 |
66% |
| Toronto |
77 |
5,113,154 |
168 |
23,303 |
77% |
| Toronto |
88 |
5,113,155 |
192 |
23,303 |
88% |
| Toronto |
98 |
5,113,156 |
216 |
23,303 |
98% |
| Toronto |
109 |
5,113,157 |
240 |
23,303 |
109% |
| Toronto |
120 |
5,113,158 |
264 |
23,303 |
120% |
| Toronto |
131 |
5,113,159 |
288 |
23,303 |
131% |
| Toronto |
142 |
5,113,160 |
312 |
23,303 |
142% |
| * includes weekday circulation from 6 am to 6 pm only. Please note that our vehicles travel as late as 11:00 PM. |
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Truckside Billboards also offer the following benefits:
- Long Routes
- Larger more noticeable ads
- GPS tracking of vehicle movement (on most vehicles)
- Advertisement Storage
- Lower CPM then traditional media
Longer route times:
Many enRoute ads trucks travel between 200 and 1000 Kilometers a day. That in itself provides advertisers with a larger viewing public. Our vehicles go into retail subdivisions as well as business districts providing advertisements at the publics doorstep.
Larger more noticeable ads:
In comparing the various media options available, note that when a mobile advertisement is on the road, it is placed on a truck that is already between 3 and 5 feet in the air. This provides a view above the vehicles in traffic between the onlooker and the advertisement. This characteristic of the vehicles gives enRoute ads Inc. a distinct advantage over metro bus advertisements, guaranteeing that your billboard reaches more of its target demographic.
Advertisement Storage:
When the advertising campaign is completed, enRoute ads will provide storage services for the advertiser, when requested the advertisement can be placed back in circulation.
Print Services
When the advertisement is provided, enRoute will arrange to have it printed. As soon as the prints arrive they are placed on the sides of the trucks, and the campaign begins.
Lower CPM
Mobile Billboard Statistics:
- 91% of all people notice truck advertisements
- 75% surveyed say truck advertisements affect their buying habits
- 76% think the ad and vehicle are part of your actual fleet, increasing the value perception
- Truckside vehicles can achieve 85% reach and 20X frequency
- The impact of mobile media trucks is higher than all forms of advertising
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